Famous in the U.S., Rave retail stores needed a new image and a way to target a new clientele. Known as a store that caters to clothes for going out on the town... They hired us to move a whole line of clothes for a more professional crowd. RMK worked with Paradigm Associates in San Juan, Puerto Rico and targeted young adults just finishing college and ready to enter the work force.
By targeting local TV along with an aggresive print campaign we got the neccesary exposure needed. The result was a successful rebranding that got new clients.